For each of the preview stories you'll discover in the tabs ahead, I can share a highly successful case that performed exceptionally well.
Please feel free to let me know if you're interested.
Performance Influencer Marketing
Is it true that this digital channel works for sales? Absolutely, especially when you follow three fundamental criteria: selecting the right content creator, adopting a performance-oriented approach, and building a valuable medium-to-long-term partnership. This way, we have achieved record-breaking new conversions and minimized acquisition costs.
Data driven ADV empowered by AI
This ADV strategy revolves around tracking results and leveraging machine learning to boost conversions. Especially, through AI-driven optimization in the following areas: Audience profiling; Ad placements; Ads creative asset mix; Landing page elements. Thanks to this approach, we achieved an impressive 90% reduction in acquisition costs in five years.
Content Marketing and SEO strategy
How was it possible to achieve significant growth in new investors? It all stems from providing valuable content, including texts, images, videos, etc., that can offer essential knowledge to kickstart financial awareness journeys. This is essential for the target audience to genuinely consider the opportunity to begin investing.
Social Media strategy
The social media channels of a brand serve as the most crucial touchpoint with customers and prospects, and it is vital to manage them in a natural, not overly formal manner while still maintaining a professional tone. Skillful use of these means results in the creation of a community that will be ready to advocate for the brand during challenging times.
Email Marketing Automation
What's the purpose of putting in the effort to generate a new lead or prospect if they are left to their own devices? With a sophistication level that can scale endlessly, remarkable results can be achieved by fine-tuning specific workflows that trigger automatic and personalized communications based on the user's lifecycle stages and any potential touchpoints.
Out-of-home campaign management
To foster word-of-mouth and become a familiar topic on the streets of cities where the brand already has or aims to establish a significant presence, out-of-home initiatives are essential and can yield surprising results, including unexpected B2B partnerships.
TV and Radio Campaign planning and execution
Who said that the only way to get on TV is to allocate a massive portion of the budget to this channel? Many networks have long been offering the opportunity to leverage TV advertising more precisely and cost-effectively by allowing the purchase of ad slots within TV programs, but only for a specific target audience, while other viewers see different ads in the same slot.
Press office management and public relations
Did you know that it's possible to create a virtuous cycle of free mentions by national press? The key asset for achieving this is becoming a valuable content generator, which is what the media needs the most. Effective public relations management with the media completes the equation.
Event Planning and management
In the realm of financial services and wealth management, events are particularly effective in forging new business relationships and enhancing connections with clients and prospects. An advanced digital event management approach enables the maximization of their potential.
Contests, Exclusive Offers and Referral Rewards
Establishing a successful "member-get-member" program is crucial because when it comes to promoting a product, there's no one more effective than a satisfied customer who is motivated to engage their circle of friends and family through a referral program. However, it's important to understand that each target audience requires specific characteristics for the program to be effective.
Business partnership and co-marketing
No one can thrive in this world alone. Nurturing successful relationships with like-minded entities is essential for a brand's growth, particularly when these relationships can lead to the creation of common synergies that result in co-marketing activities or even full-fledged partnerships.
Not all sponsorship activities are self-contained. By structuring these relationships meticulously, it's possible to transform an expenditure into a full-fledged marketing endeavor capable of generating new customers.