Resume
Summary
With a Master's degree in Marketing Management, I excelled as the Head of Digital for Italy's leading Retail Investment app (Gimme5), and subsequently as a Growth Strategy Manager at Accenture Song. In this role, I led initiatives to enhance wealth management sales through digital channels, collaborating closely with marketing management at the leading Italian banking group. My approach is deeply rooted in data, driving my extensive experience in A/B testing, AI-driven Conversion Rate Optimization tools, and performance-based campaigns. Throughout my career, I have successfully managed a team of 7 resources.
Professional Experience
Growth Strategy Manager
In this role, I have been actively involved in one of Accenture Song's key partnership in Italy with the leading Italian banking group. This value-based partnership aims to assist the bank in defining strategic initiatives to transition financial services sales from traditional channels (such as branches or phone contact) to digital channels (website and app), achieving results that surpass growth expectations. Specifically, my responsibilities included:
Additionally, I allocate a portion of my time to coordinating a European-scale initiative focused on managing pipeline projects to be sold by Accenture across the EMEA region.
Head of Digital Marketing
Over the past three years at this company, I led the Marketing team with a strong emphasis on digital channels. In this role, I managed the marketing strategy for the two corporate brands.
Performance Campaign Manager
In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.
AI-Based Campaign Activation
I seized the opportunities presented by machine learning to iteratively fine-tune our targeting, creative assets, and landing pages, resulting in a substantial reduction in acquisition costs.
Management of Diverse Advertising Channels
During my years overseeing performance advertising campaigns, I gained valuable cross-channel experience, experimenting within the ecosystems of Facebook, Google, LinkedIn, Apple, Amazon, Taboola, and Outbrain.
Content and Social Media Specialist
My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.
Community Specialist
In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.
Education
Master's in Marketing Management
