Professional Experience

Accenture Song
2021 - Present

Growth Strategy Manager

As the Manager of the Investment Products Advisory Team in the "AiSales" project at Accenture Song, my role encompasses various facets of digital sales enablement within the financial services sector. This primarily involves supporting a prominent Italian bank in enhancing their digital sales strategy. My key responsibilities include:

  • Collaborating with the Marketing, Digital Marketing, and CRM departments to craft a cutting-edge, data-driven growth plan for the bank.
  • Implementing the latest digital growth strategies and best practices to redefine the bank's digital approach.
  • Sharing valuable insights drawn from my previous experience to nurture a fresh digital mindset within the organization.

    In addition to my role with the Italian bank, I also contribute to Accenture Song's European Growth and Product Innovation Team.

  • AcomeA SGR, Gimme5 App
    2019 - 2021

    Head of Digital Marketing

    By leading the Marketing Team, I spearheaded the implementation of a comprehensive growth strategy for the company's brands, targeting both the B2B and B2C markets.

    Management of the AcomeA SGR brand with a focus on wealth management

    My responsibilities included strategically managing the brand reputation through online event management, content marketing, and digital customer acquisition in the affluent segment. While the primary focus was on B2B, we also conducted intriguing experiments in the B2C space.

    Management of the Gimme5 Brand with a Focus on the Mass Market

    I oversaw the strategic reputation management of the Gimme5 brand through collaboration with content creators, content marketing, lead nurturing, and data-driven performance-based digital acquisition campaigns. Our primary emphasis was on the B2C market, but we also explored interesting opportunities in the B2B sector.

    AcomeA SGR, Gimme5 App
    2015 - 2018

    Performance Campaign Manager

    In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.

    AI-Based Campaign Activation

    I seized the opportunities presented by machine learning to iteratively fine-tune our targeting, creative assets, and landing pages, resulting in a substantial reduction in acquisition costs.

    Management of Diverse Advertising Channels

    During my years overseeing performance advertising campaigns, I gained valuable cross-channel experience, experimenting within the ecosystems of Facebook, Google, LinkedIn, Apple, Amazon, Taboola, and Outbrain.

    AcomeA SGR, Gimme5 App
    2013 - 2014

    Content and Social Media Specialist

    My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.

    The Fool
    2012- 2013

    Community Specialist

    In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.


    Polimi Graduate School of Management

    Master's in Marketing Management

    I obtained a master's degree in marketing management from Polimi Graduate School of Management, a part of Politecnico Milano (1863). Key modules included: Brand Management, Marketing Metrics, Market Research, CRM and Customer Lifetime Value, Marketing Plan, and Growth Strategy.
    Università Statale Milano

    Bachelor's Degree in Political Science

    I earned my bachelor's degree in Political Science from the University of Milan, with a focus on key modules such as Political Science, Communication, Economics, Law, Statistics, Sociology, and Psychology.

    Main Skills

    Leadership and Team Management
    Budget management
    Branding and Reputation Management
    Growth and Digital Marketing Strategy
    Analytics and Data-driven Decision Making Suite
    Email Marketing Automation
    Content Marketing
    Social Media Marketing
    SEO and SEM
    Influencer Marketing and PR
    Affiliate Marketing
    Partnership Development


    Italian (Mothertoungue)
    English (Upper intermediate)

    Main interests

    Digital and Innovation
    Finance and Economy
    Alpinism and Hiking

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