Growth Strategy Manager
As the Manager of the Investment Products Advisory Team in the "AiSales" project at Accenture Song, my role encompasses various facets of digital sales enablement within the financial services sector. This primarily involves supporting a prominent Italian bank in enhancing their digital sales strategy. My key responsibilities include:
In addition to my role with the Italian bank, I also contribute to Accenture Song's European Growth and Product Innovation Team.
Head of Digital Marketing
By leading the Marketing Team, I spearheaded the implementation of a comprehensive growth strategy for the company's brands, targeting both the B2B and B2C markets.
Management of the AcomeA SGR brand with a focus on wealth management
My responsibilities included strategically managing the brand reputation through online event management, content marketing, and digital customer acquisition in the affluent segment. While the primary focus was on B2B, we also conducted intriguing experiments in the B2C space.
Management of the Gimme5 Brand with a Focus on the Mass Market
I oversaw the strategic reputation management of the Gimme5 brand through collaboration with content creators, content marketing, lead nurturing, and data-driven performance-based digital acquisition campaigns. Our primary emphasis was on the B2C market, but we also explored interesting opportunities in the B2B sector.
Performance Campaign Manager
In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.
AI-Based Campaign Activation
I seized the opportunities presented by machine learning to iteratively fine-tune our targeting, creative assets, and landing pages, resulting in a substantial reduction in acquisition costs.
Management of Diverse Advertising Channels
During my years overseeing performance advertising campaigns, I gained valuable cross-channel experience, experimenting within the ecosystems of Facebook, Google, LinkedIn, Apple, Amazon, Taboola, and Outbrain.
Content and Social Media Specialist
My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.
In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.