Resume

I am a seasoned professional with a proven track record of driving digital marketing initiatives and delivering substantial business growth in the financial sector. Expert in developing and implementing omnichannel strategies, leveraging data analytics to optimize performance, and increasing brand visibility. Demonstrated success in leading teams, managing budgets, and collaborating with cross-functional stakeholders. Passionate about using technology to enhance customer acquisition strategies.

Professional Experience

Accenture Song
Jan 2024 - Present

Growth Strategy Manager for Leading Wealth Management Bank

Developed a multi-year client acquisition program targeting affluent and upper-affluent segments, encompassing branding strategy, creative asset production, paid and owned channel management, analytics configuration, analysis, and customer journey optimization.


Oct 2021 - Dec 2023

Growth Strategy Manager for Leading Retail Bank

Led initiatives to boost sales of investment products via digital channels, including:

  • Implementing performance-driven influencer marketing campaigns.
  • Enhancing owned digital channels (website and app) through advanced analytics setup, A/B testing, and ongoing customer journey optimization.
  • Strengthening 1-to-1 communications through CRM, including advanced marketing automation (Salesforce Marketing Cloud), push notifications, and SMS management.
  • Developing an educational content marketing strategy for lead nurturing and organic traffic acquisition.
  • Key Achievements:

  • +223% YoY growth in new investors
  • +20% sales increase versus target

  • Additionally, I allocate a portion of my time to coordinating a European-scale initiative focused on managing pipeline projects to be sold by Accenture across the EMEA region.

    AcomeA SGR, Gimme5 App
    Jan 2019 - Sep 2021

    Head of Digital Marketing

    Managed branding and positioning for both B2B (AcomeA) and B2C (Gimme5) segments, including:

  • Oversaw media budget with a performance-oriented approach across diverse campaigns (influencer marketing, paid search, display, native, social, mobile app).
  • Led owned media campaigns focusing on marketing automation for both prospects (lead nurturing) and clients (cross-selling and up-selling).
  • Defined content strategy across corporate blogs and social channels, tailored by brand, channel type, and objectives.
  • Managed phygital events, including webinars, sponsorships, and exclusive events for prospects and clients.
  • Key Achievements:

  • Surpassed 500k user milestone
  • Achieved #1 ranking as the top retail investment app in Italy
  • Secured two significant partnerships with leading banks

  • May 2015 - Dec 2018

    Performance Campaign Manager

    In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.

    Key Achievements:

  • Reduced acquisition costs by 75%
  • Increased conversion rate from 5% to 30%

  • May 2015 - Dec 2018

    Content and Social Media Specialist

    My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.

    Key Achievements:

  • Increased total followers by 245%
  • Boosted social media engagement by 34%
  • Grew organic website sessions by 65%
  • The Fool
    2012- 2013

    Community Specialist

    In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.

    Education

    Polimi Graduate School of Management
    2021

    Master's in Marketing Management

    I obtained a master's degree in marketing management from Polimi Graduate School of Management, a part of Politecnico Milano (1863). Key modules included: Brand Management, Marketing Metrics, Market Research, CRM and Customer Lifetime Value, Marketing Plan, and Growth Strategy.
    Università Statale Milano
    2012

    Bachelor's Degree in Political Science

    I earned my bachelor's degree in Political Science from the University of Milan, with a focus on key modules such as Political Science, Communication, Economics, Law, Statistics, Sociology, and Psychology.

    Main Skills

    Leadership and Team Management
    Budget management
    Branding and Reputation Management
    Growth and Digital Marketing Strategy
    Analytics and Data-driven Decision Making Suite
    Email Marketing Automation
    Content Marketing
    Social Media Marketing
    SEO and SEM
    Influencer Marketing and PR
    Affiliate Marketing
    Partnership Development

    Languages

    Italian (Mothertoungue)
    English (Upper intermediate)

    Main interests

    Digital and Innovation
    Finance and Economy
    Politics
    Alpinism and Hiking
    Cyclism
    Swimming
    Movies
    Traveling
    Arts

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