Resume

Growth Strategy Manager for Leading Wealth Management Bank

Developed a multi-year client acquisition program targeting affluent and upper-affluent segments, encompassing branding strategy, creative asset production, paid and owned channel management, analytics configuration, analysis, and customer journey optimization.

Growth Strategy Manager for Leading Retail Bank

Led initiatives to boost sales of investment products via digital channels, including:

Implementing performance-driven influencer marketing campaigns.

Enhancing owned digital channels (website and app) through advanced analytics setup, A/B testing, and ongoing customer journey optimization.

Strengthening 1-to-1 communications through CRM, including advanced marketing automation (Salesforce Marketing Cloud), push notifications, and SMS management.

Developing an educational content marketing strategy for lead nurturing and organic traffic acquisition.

Key Achievements:

+223% YoY growth in new investors

+20% sales increase versus target

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Additionally, I allocate a portion of my time to coordinating a European-scale initiative focused on managing pipeline projects to be sold by Accenture across the EMEA region.

Head of Digital Marketing

Managed branding and positioning for both B2B (AcomeA) and B2C (Gimme5) segments, including:

Oversaw media budget with a performance-oriented approach across diverse campaigns (influencer marketing, paid search, display, native, social, mobile app).

Led owned media campaigns focusing on marketing automation for both prospects (lead nurturing) and clients (cross-selling and up-selling).

Defined content strategy across corporate blogs and social channels, tailored by brand, channel type, and objectives.

Managed phygital events, including webinars, sponsorships, and exclusive events for prospects and clients.

Key Achievements:

Surpassed 500k user milestone

Achieved #1 ranking as the top retail investment app in Italy

Secured two significant partnerships with leading banks

Performance Campaign Manager

In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.

Key Achievements:

Reduced acquisition costs by 75%

Increased conversion rate from 5% to 30%

Content and Social Media Specialist

My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.

Key Achievements:

Increased total followers by 245%

Boosted social media engagement by 34%

Grew organic website sessions by 65%

Community Specialist

In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.