Resume
I am a seasoned professional with a proven track record of driving digital marketing initiatives and delivering substantial business growth in the financial sector. Expert in developing and implementing omnichannel strategies, leveraging data analytics to optimize performance, and increasing brand visibility. Demonstrated success in leading teams, managing budgets, and collaborating with cross-functional stakeholders. Passionate about using technology to enhance customer acquisition strategies.
Professional Experience
Growth Strategy Manager for Leading Wealth Management Bank
Developed a multi-year client acquisition program targeting affluent and upper-affluent segments, encompassing branding strategy, creative asset production, paid and owned channel management, analytics configuration, analysis, and customer journey optimization.
Growth Strategy Manager for Leading Retail Bank
Led initiatives to boost sales of investment products via digital channels, including:
Key Achievements:
Additionally, I allocate a portion of my time to coordinating a European-scale initiative focused on managing pipeline projects to be sold by Accenture across the EMEA region.
Head of Digital Marketing
Managed branding and positioning for both B2B (AcomeA) and B2C (Gimme5) segments, including:
Key Achievements:
Performance Campaign Manager
In my role as the manager responsible for brand advertising campaigns, I achieved a significant reduction in customer acquisition costs through the effective application of advanced campaign management techniques.
Key Achievements:
Content and Social Media Specialist
My initial professional experience at AcomeA SGR was primarily focused on establishing the company's digital presence, which involved website content management, creating blog content, and launching social media pages for the corporate brands.
Key Achievements:
Community Specialist
In my very first professional experience, I interned with the theFool team, specializing in the management of large digital communities for clients such as television broadcasts, general-interest magazines, and sports pages.